Pro-Financial Asset Management Inc.

FOR IMMEDIATE RELEASE

March 7, 2014

IN THE MATTER OF THE SECURITIES ACT, R.S.O. 1990, c. S.5, AS AMENDED

AND

IN THE MATTER OF PRO-FINANCIAL ASSET MANAGEMENT INC.

TORONTO -- The Office of the Secretary issued a Notice of Hearing setting the matter down to be heard on March 11, 2014 at 1:00 p.m. to consider whether it is in the public interest to vary an Order of the Commission dated March 3, 2014, pursuant to section 144 of the Securities Act.

A copy of the Notice of Hearing dated March 7, 2014 is available at www.osc.gov.on.ca.

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